San Diego CA based singer/songwriter Alora, Immerses you in a deep, soulful and ethereal universe. A Multi-disciplinary artist, who takes her influence from R&B, Soul, Folk, Pop and Electronic music will take you on a cosmic tour of a world where everything is magic. 

Alongside her family of musicians, Alora began performing at the age of 4. Since then she has performed and competed in many local, national and televised events such as American Idol and the X-factor.

Beyond music, Alora has founded and helped build a handful of businesses. Today, Alora has been able to merge her love of music and business at Amplified studios as the Director of the Artist Development Program and voice teacher.

With her entrepreneurial spirit and a whole lot of ambition, Alora started her first business at 19, an online personal training platform where she created personalized fitness/nutrition plans. This ended up being a hit! Over the next 5 years Alora would successfully build and scale a Meal Preparation Service- where customers could customize meals based off of their dietary needs and/or desires, and receive those meals weekly to their homes.

She now applies her knowledge in business towards her own music career, as well as helping other artists develop their own brand and path for success. Musicians ARE entrepreneurs, and learning about the business is the key to a long-lasting and enjoyable music career.